EPR Retail News

New Research From Displaysense Suggests That Using Certain Colours Could Boost Retail Store Performance And Increase Product Appeal This Christmas Period

Following research from the University of Rochester that indicated women wearing red are more appealing to men, further research undertaken by Displaysense suggests that stores can influence the shopping patterns of their customers simply by re-colouring their shop fittings. A simple colour test undertaken by the retail display company indicated that ...

House Of Fraser Has Launched A New Area Called Testbed On Its Website

House of Fraser, the premium department store, has launched a new area called Testbed on its website to trial five new niche brands dedicated to women's fashion. Very by Vero Moda, Paul & Joe Sister, S e l e c t e d Femme, Almost Famous and Pink Soda are all ...

House of Fraser Introduces Kenneth Cole New York Women’s Footwear Collection

House of Fraser in-store and online has launched the new women's footwear range from Kenneth Cole New York, in addition to the menswear and womenswear lines. The full Kenneth Cole New York assortment now available at House of Fraser includes women's footwear, handbags, and jewellery and men's tailored clothing, outerwear, ...

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